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Life After Crashing My Personal Brand

 


Hi there beautiful people if you don't already know me I'm Hayley and for the past decade of my life I have been blogging on Daisy Change under the name Hayley Esther. 

Recently though, my local government decided bloggers need to use real names online to help keep children safe. I'm all for that but I spent so long building the Hayley Esther brand and name not just on Daisy Change but across my projects, I couldn't help but feel a little deflated after making the change from Esther to Young and watching my numbers on all the things plummet. 

Then quietly in the mist of it all, the Holy Spirit gently reminded me this has never been a numbers game for me. 

I write for the love of it and the love of people such as yourself lovely reader. 

I'm still a blogger with multiple blogs but Daisy Change is my legacy piece. 

I write what's on my heart each month here and this June I feel that I'm supposed to write about business. 

I know that millions of you are business people , not my entire audience but a good portion of you are. 

So here's what we are going to do, I'm going to cross promote my other projects naturally while providing you some valuable tidbits to help you grow your business in am unconventional way. 

The first point I want to make is its really important to put your identity in  Christ not your brand.

Maybe loosing a large portion of views and followers would rock the world of some people , but because my anchor is Jesus Christ I can accept it as part of how this industry works. 

It's not a reflection on me. Maybe people got to like know and trust Hayley Esther, and I don't regret the years I built that identity but I believe Hayley Young my true name can be just as trustworthy if not more. 

I'm rebuilding after loosing so many followers but I let them go with grace and gratitude that they stayed as long as however long they did. 

I am not afraid to start over from here. 

I'm grateful that I get to. 

June is Jesus June kingdom business addition. 

I can't wait to get started! 

See you next post 

Love Hayley xXx



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