Daisy Change

  Hi there beautiful people if you don't already know me I'm Hayley and for the past decade of my life I have been blogging on Daisy Change under the name Hayley Esther.  Recently though, my local government decided bloggers need to use real names online to help keep children safe. I'm all for that but I spent so long building the Hayley Esther brand and name not just on Daisy Change but across my projects, I couldn't help but feel a little deflated after making the change from Esther to Young and watching my numbers on all the things plummet.  Then quietly in the mist of it all, the Holy Spirit gently reminded me this has never been a numbers game for me.  I write for the love of it and the love of people such as yourself lovely reader.  I'm still a blogger with multiple blogs but Daisy Change is my legacy piece.  I write what's on my heart each month here and this June I feel that I'm supposed to write about business.  I know that millions of you are...

Momentum March : Starting Small to Move Mountains Hey beautiful, hope your day’s already off to a fantastic start! 🌸 Welcome to Momentum March on Daisy Change — a month where we pick up speed, focus on what moves us forward, and turn small daily steps into real progress. Don’t get me wrong, I’ve loved the slower pace we’ve taken before, but now it’s time to shift gears. It’s time to embrace momentum — not as a race, but as a gentle, deliberate push toward the change we want to see. Why Momentum Matters Here’s the thing: change doesn’t come from huge, dramatic leaps. It comes from motion consistently applied. Even the smallest action, repeated day after day, creates movement. That movement compounds. And that, my friends, is where momentum lives. Too often, people wait for the “perfect day” or the right conditions. But here’s a truth I’ve learned through Daisy Change:  perfection is the enemy of progress . You don’t need clarity, courage, or complete certainty to start. You only n...

The Death of Cool in the Age of Virality Once, “cool” was a quietly rebellious force. A sideways glance, a rare record, a style unknown to the masses. It was effortless, unbought, unshared. Today, it’s different. Cool is no longer a feeling, it’s a metric . Every trend, every style, every joke is measured, liked, retweeted, and replicated within hours. Virality has flattened the landscape. Rarity is gone. Mystery is gone. Effortless rebellion now comes with instructions: how to dress, how to pose, how to react — all optimized for engagement. In 2025, the real shock isn’t performing cool, it’s resisting the algorithm’s definition of it. The boldest move is to reject the chase, to embrace nuance over likes, and to find satisfaction outside the metrics. Cool hasn’t died; it has just been forced underground. To be truly cool now is to care less about being seen at all .

Minimalism as Maximal Defiance In a world screaming for attention, clutter has become a language of compliance. The louder your lifestyle, the more you are expected to participate — to buy, to consume, to post. Every new gadget, every drop, every trend demands notice. And in this environment, choosing less is louder than any statement tee or viral video. Minimalism isn’t about taste. It’s about resistance. Each item not bought, each post not made, each moment not monetized is a refusal to feed the machine. It’s a way of saying: I will not perform for your consumption. This is why minimalism feels radical in 2025. White walls, quiet wardrobes, uncurated feeds — they are all provocations. They disrupt the expectation that life should always be documented, marketed, and sold. Maximalism used to shock. Now, restraint is the rebellion. The act of subtracting — rather than adding — becomes a statement of autonomy. In this way, minimalism is not neutral. It’s defiance in its purest form...

When Authenticity Becomes a Performance For years, “authenticity” has been the holy grail of culture. Brands promised it, influencers preached it, friends posted about it. Authenticity meant honesty, vulnerability, truth. It was meant to cut through the noise of curation and give us something raw. But by 2025, authenticity itself has become an aesthetic, a strategy, and a performance. What began as rebellion has become routine. The Rise of Realness The demand for authenticity grew out of exhaustion. After years of filters, Photoshop, and staged perfection, audiences craved something different. They wanted to see stretch marks instead of retouching, breakdowns instead of highlights, mess instead of polish. Platforms rewarded it. Influencers leaned in. Brands swapped slogans for “we’re just like you” messaging. Realness was no longer fringe — it was mainstream. And once something becomes mainstream, it becomes marketable. Vulnerability for Sale Scroll through feeds in 2025 and yo...

There is a delicate balance as a blogger, between reading or watching things because it's research for our own blog, and watching and reading things just because we enjoy it.  I am convinced true life balance is a complete illusion. I have believed perfect work/life balance was a myth for many years  work-life/balance requires perfection, this is an  unrealistic goal to be chasing.  None of us is perfect so why chase perfection? With that in mind, the title of this post claims the content you are reading contains advice on how to juggle life as a blogger.  It does.  Trust me I am getting to that, but before I give you my tips for managing blogging and life, I first needed to set the scene just so I can give you what I think is the number one most valuable self-loving thing you can do for yourself as a blogger, and indeed a person. Don't put so much pressure on yourself,  take some time every day just for you.  You can't make your blog as awe...

This is new. I'm writing this post on my phone.  Anyway, we are now in January, which for us here at Daisy Change means Japlananery, the time of the year we set aside to plan out the rest of the year.  Our big theme on Daisy Change this year is moving forward and building with God. Or in our case rebuilding.  Before we can build however , we need to evaluate where we are right now. Some things are working for us , others are not but I'm not going to stress the stuff that hasn't worked.  See I know the dirty little secret about marketing and business.  There is no such thing as one size fits all in business and especially not online. You can try a certain strategy and it may work well for you, but that same strategy is going to be all wrong for someone else.  If you have tried multiple strategies and not found the one that clicks with you, don't worry the right strategy is out there. It just takes time to find it.  There are ofcourse, things you can do ...

Ok so this isn't the kind of post I usually write but it is a needed one. See I have decided to sit with the fact that Daisy Change over the years has become more of a ministry then a business, and that's fine. With that though comes the fact that you the silent readers are looking to connect to God not me.   You read my posts, maybe like them .but mostly I have to rely on my stats to see what has been going on. I just wanted to say hello to you and to thank you for reading my work.  I know that the nature of my work is that people from fringe lifestyles are reading and I know you can't be seen to be reading this so you're doing it in private, maybe with a torch under a blanket. Simply because people just don't talk about the things I do in polite society.  I think that its time I tell you that it is a honor and a privilege to serve your authentic faith journey.  The thing is, because I know my content is getting views and I can see that its impacting you even if on...

 This isn't going to be pretty, but it is going to be authentic.   Firstly, if you have followed me for any length of time, you likely noticed I took away the pretty theme and made my blog  look pretty  amateur , that's because I'm not in love with my blog right now. I needed to strip this blog right back and make it about the writing because that is what is most authentic to me at this point in my life.  See the online world has changed pretty dramatically over the last few years, there is a push to be more professional online  even if all you run is a little hobby blog. I know we were a business' but that's not the case anymore. I intentionally wanted to make the distinction. I now blog out of the goodness of my heart and because its fun, that's it.  I also want my content to be underrated right now because what I have to say in the coming posts definitely isn't for everyone, but if some amazing person finds a nugget in my writing  then th...

Disclaimer :The following post is written purely from experience, if you are going through a hard time and feel the need to do so, you should seek professional assistance from the reverent sources. I am not a doctor, counselor or therapist, if you choose to take my advise you do so at your own risk.  Before I get into this, I need to say that although I have acknowledged the king of this blog, in so much as I have asked permission to do this, I act alone in the following... The nature of what I am about to share with you, is not something that anyone else should bare the weight of, since this is my decision, based on my own convictions. I am sorry this sounds so dramatic, but anyone who knew the old me in person will know, drama and Hayley Esther kind of go hand in hand. I admit to this fully, and it is for the purpose of leaning into a language I have taught those that love and support me, to expect from me, that I now choose to make my exist in a dramatic fashion ...